MI.Business.Console

for Promomed

Update: 05.11.2024

Last week: 43 week 2024 (21.10.2024 - 27.10.2024)

Last full month: September 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	10 618	-1.5%	13.2%	-0.3	18 467 384	-0.3%	8.7%	-0.1	0.5%
MoM	36 980	4.9%	13.4%	-0.1	67 216 861	2.1%	9.2%	-0.3	5.8%
YTD	333 000	23.4%	12.1%	3.2	677 440 928	33.0%	9.3%	1.9	-9.1%
MAT	403 934	24.3%	11.7%	2.8	824 901 189	35.7%	9.2%	1.7	-5.5%
BRAINMAX
WoW	2 623	-3.0%	100.0%	0	8 855 620	-1.0%	100.0%	0	-3.0%
MoM	7 570	10.4%	100.0%	0	26 517 643	8.2%	100.0%	0	10.4%
YTD	59 589	68.4%	100.0%	0	208 764 990	72.6%	100.0%	0	68.4%
MAT	70 856	73.3%	100.0%	0	248 837 456	79.6%	100.0%	0	73.3%
GOLDLINE PLUS
WoW	15 117	-2.5%	46.6%	1	46 751 653	-1.9%	37.9%	0.6	-4.6%
MoM	61 246	-7.0%	45.9%	0.3	190 178 090	-6.9%	37.7%	0.1	-7.6%
YTD	701 354	-4.8%	45.2%	0.4	2 201 615 823	-3.0%	37.0%	-2.8	-5.7%
MAT	833 514	-2.4%	45.3%	0.5	2 623 614 418	0.6%	37.3%	-2.5	-3.4%
MIGRENIUM
WoW	9 194	-1.6%	0.4%	0	3 125 368	-1.8%	0.5%	0	-0.8%
MoM	41 151	-21.4%	0.4%	-0.1	13 849 561	-20.6%	0.6%	-0.1	-2.8%
YTD	486 407	-10.9%	0.5%	-0.1	153 546 285	51.4%	0.7%	0.2	6.4%
MAT	582 058	-11.7%	0.5%	-0.1	174 795 341	43.6%	0.6%	0.1	9.2%
MODELAX-N
WoW	27 662	1.1%	19.8%	-0.1	13 159 233	1.1%	13.1%	0	1.5%
MoM	107 577	0.1%	20.6%	1.1	50 949 280	1.1%	13.5%	0.7	-5.3%
YTD	1 217 532	28.6%	22.2%	3.4	536 150 871	77.2%	14.3%	3.9	8.8%
MAT	1 438 540	34.2%	21.4%	3.6	616 370 170	78.7%	13.6%	3.6	11.9%
REDUXIN
WoW	10 404	-7.2%	32.1%	-0.9	54 074 946	-4.8%	43.9%	-0.6	-4.6%
MoM	42 769	-9.5%	32.1%	-0.7	220 075 387	-8.9%	43.7%	-0.8	-7.6%
YTD	509 354	-7.0%	32.8%	-0.5	2 703 575 179	11.8%	45.4%	3	-5.7%
MAT	599 343	-5.3%	32.6%	-0.7	3 158 013 267	14.6%	44.9%	2.8	-3.4%
REDUXIN FORTE
WoW	3 137	-8.7%	9.7%	-0.4	13 781 632	-4.5%	11.2%	-0.1	-4.6%
MoM	13 776	-1.3%	10.3%	0.7	58 932 380	0.6%	11.7%	0.9	-7.6%
YTD	141 104	1.4%	9.1%	0.6	607 732 970	12.6%	10.2%	0.7	-5.7%
MAT	167 993	4.5%	9.1%	0.7	721 361 897	15.9%	10.3%	0.8	-3.4%
SALVISAR
WoW	14 468	6.1%	1.8%	0.1	6 378 780	6.3%	1.6%	0.1	0.7%
MoM	47 722	21.0%	1.5%	0.3	20 388 247	20.6%	1.3%	0.2	-2.4%
YTD	443 563	7.0%	1.4%	0.1	183 561 727	34.8%	1.2%	0.2	-2.5%
MAT	527 272	-2.1%	1.3%	0	211 145 447	17.8%	1.2%	0	0.5%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	333 000	23.4%	12.1%	3.2	677 440 928	33.0%	9.3%	1.9	-9.1%
BRAINMAX	59 589	68.4%	100.0%	0	208 764 990	72.6%	100.0%	0	68.4%
GOLDLINE PLUS	701 354	-4.8%	45.2%	0.4	2 201 615 823	-3.0%	37.0%	-2.8	-5.7%
MIGRENIUM	486 407	-10.9%	0.5%	-0.1	153 546 285	51.4%	0.7%	0.2	6.4%
MODELAX-N	1 217 532	28.6%	22.2%	3.4	536 150 871	77.2%	14.3%	3.9	8.8%
REDUXIN CAPS	509 354	-7.0%	32.8%	-0.5	2 703 575 179	11.8%	45.4%	3	-5.7%
REDUXIN FORTE	141 104	1.4%	9.1%	0.6	607 732 970	12.6%	10.2%	0.7	-5.7%
SALVISAR	443 563	7.0%	1.4%	0.1	183 561 727	34.8%	1.2%	0.2	-2.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	403 934	24.3%	11.7%	2.8	824 901 189	35.7%	9.2%	1.7	-5.5%
BRAINMAX	70 856	73.3%	100.0%	0	248 837 456	79.6%	100.0%	0	73.3%
GOLDLINE PLUS	833 514	-2.4%	45.3%	0.5	2 623 614 418	0.6%	37.3%	-2.5	-3.4%
MIGRENIUM	582 058	-11.7%	0.5%	-0.1	174 795 341	43.6%	0.6%	0.1	9.2%
MODELAX-N	1 438 540	34.2%	21.4%	3.6	616 370 170	78.7%	13.6%	3.6	11.9%
REDUXIN CAPS	599 343	-5.3%	32.6%	-0.7	3 158 013 267	14.6%	44.9%	2.8	-3.4%
REDUXIN FORTE	167 993	4.5%	9.1%	0.7	721 361 897	15.9%	10.3%	0.8	-3.4%
SALVISAR	527 272	-2.1%	1.3%	0	211 145 447	17.8%	1.2%	0	0.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	10 618	-1.5%	13.2%	-0.3	18 467 384	-0.3%	8.7%	-0.1	0.5%
BRAINMAX	2 623	-3.0%	100.0%	0	8 855 620	-1.0%	100.0%	0	-3.0%
GOLDLINE PLUS	15 117	-2.5%	46.6%	1	46 751 653	-1.9%	37.9%	0.6	-4.6%
MIGRENIUM	9 194	-1.6%	0.4%	0	3 125 368	-1.8%	0.5%	0	-0.8%
MODELAX-N	27 662	1.1%	19.8%	-0.1	13 159 233	1.1%	13.1%	0	1.5%
REDUXIN CAPS	10 404	-7.2%	32.1%	-0.9	54 074 946	-4.8%	43.9%	-0.6	-4.6%
REDUXIN FORTE	3 137	-8.7%	9.7%	-0.4	13 781 632	-4.5%	11.2%	-0.1	-4.6%
SALVISAR	14 468	6.1%	1.8%	0.1	6 378 780	6.3%	1.6%	0.1	0.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	36 980	4.9%	13.4%	-0.1	67 216 861	2.1%	9.2%	-0.3	5.8%
BRAINMAX	7 570	10.4%	100.0%	0	26 517 643	8.2%	100.0%	0	10.4%
GOLDLINE PLUS	61 246	-7.0%	45.9%	0.3	190 178 090	-6.9%	37.7%	0.1	-7.6%
MIGRENIUM	41 151	-21.4%	0.4%	-0.1	13 849 561	-20.6%	0.6%	-0.1	-2.8%
MODELAX-N	107 577	0.1%	20.6%	1.1	50 949 280	1.1%	13.5%	0.7	-5.3%
REDUXIN CAPS	42 769	-9.5%	32.1%	-0.7	220 075 387	-8.9%	43.7%	-0.8	-7.6%
REDUXIN FORTE	13 776	-1.3%	10.3%	0.7	58 932 380	0.6%	11.7%	0.9	-7.6%
SALVISAR	47 722	21.0%	1.5%	0.3	20 388 247	20.6%	1.3%	0.2	-2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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