for Promomed

Update: 05.11.2024

Last week: 43 week 2024 (21.10.2024 - 27.10.2024)

Last full month: September 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 10 618 -1.5% 13.2% -0.3 18 467 384 -0.3% 8.7% -0.1 0.5%
MoM 36 980 4.9% 13.4% -0.1 67 216 861 2.1% 9.2% -0.3 5.8%
YTD 333 000 23.4% 12.1% 3.2 677 440 928 33.0% 9.3% 1.9 -9.1%
MAT 403 934 24.3% 11.7% 2.8 824 901 189 35.7% 9.2% 1.7 -5.5%
BRAINMAX
WoW 2 623 -3.0% 100.0% 0 8 855 620 -1.0% 100.0% 0 -3.0%
MoM 7 570 10.4% 100.0% 0 26 517 643 8.2% 100.0% 0 10.4%
YTD 59 589 68.4% 100.0% 0 208 764 990 72.6% 100.0% 0 68.4%
MAT 70 856 73.3% 100.0% 0 248 837 456 79.6% 100.0% 0 73.3%
GOLDLINE PLUS
WoW 15 117 -2.5% 46.6% 1 46 751 653 -1.9% 37.9% 0.6 -4.6%
MoM 61 246 -7.0% 45.9% 0.3 190 178 090 -6.9% 37.7% 0.1 -7.6%
YTD 701 354 -4.8% 45.2% 0.4 2 201 615 823 -3.0% 37.0% -2.8 -5.7%
MAT 833 514 -2.4% 45.3% 0.5 2 623 614 418 0.6% 37.3% -2.5 -3.4%
MIGRENIUM
WoW 9 194 -1.6% 0.4% 0 3 125 368 -1.8% 0.5% 0 -0.8%
MoM 41 151 -21.4% 0.4% -0.1 13 849 561 -20.6% 0.6% -0.1 -2.8%
YTD 486 407 -10.9% 0.5% -0.1 153 546 285 51.4% 0.7% 0.2 6.4%
MAT 582 058 -11.7% 0.5% -0.1 174 795 341 43.6% 0.6% 0.1 9.2%
MODELAX-N
WoW 27 662 1.1% 19.8% -0.1 13 159 233 1.1% 13.1% 0 1.5%
MoM 107 577 0.1% 20.6% 1.1 50 949 280 1.1% 13.5% 0.7 -5.3%
YTD 1 217 532 28.6% 22.2% 3.4 536 150 871 77.2% 14.3% 3.9 8.8%
MAT 1 438 540 34.2% 21.4% 3.6 616 370 170 78.7% 13.6% 3.6 11.9%
REDUXIN
WoW 10 404 -7.2% 32.1% -0.9 54 074 946 -4.8% 43.9% -0.6 -4.6%
MoM 42 769 -9.5% 32.1% -0.7 220 075 387 -8.9% 43.7% -0.8 -7.6%
YTD 509 354 -7.0% 32.8% -0.5 2 703 575 179 11.8% 45.4% 3 -5.7%
MAT 599 343 -5.3% 32.6% -0.7 3 158 013 267 14.6% 44.9% 2.8 -3.4%
REDUXIN FORTE
WoW 3 137 -8.7% 9.7% -0.4 13 781 632 -4.5% 11.2% -0.1 -4.6%
MoM 13 776 -1.3% 10.3% 0.7 58 932 380 0.6% 11.7% 0.9 -7.6%
YTD 141 104 1.4% 9.1% 0.6 607 732 970 12.6% 10.2% 0.7 -5.7%
MAT 167 993 4.5% 9.1% 0.7 721 361 897 15.9% 10.3% 0.8 -3.4%
SALVISAR
WoW 14 468 6.1% 1.8% 0.1 6 378 780 6.3% 1.6% 0.1 0.7%
MoM 47 722 21.0% 1.5% 0.3 20 388 247 20.6% 1.3% 0.2 -2.4%
YTD 443 563 7.0% 1.4% 0.1 183 561 727 34.8% 1.2% 0.2 -2.5%
MAT 527 272 -2.1% 1.3% 0 211 145 447 17.8% 1.2% 0 0.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 333 000 23.4% 12.1% 3.2 677 440 928 33.0% 9.3% 1.9 -9.1%
BRAINMAX 59 589 68.4% 100.0% 0 208 764 990 72.6% 100.0% 0 68.4%
GOLDLINE PLUS 701 354 -4.8% 45.2% 0.4 2 201 615 823 -3.0% 37.0% -2.8 -5.7%
MIGRENIUM 486 407 -10.9% 0.5% -0.1 153 546 285 51.4% 0.7% 0.2 6.4%
MODELAX-N 1 217 532 28.6% 22.2% 3.4 536 150 871 77.2% 14.3% 3.9 8.8%
REDUXIN CAPS 509 354 -7.0% 32.8% -0.5 2 703 575 179 11.8% 45.4% 3 -5.7%
REDUXIN FORTE 141 104 1.4% 9.1% 0.6 607 732 970 12.6% 10.2% 0.7 -5.7%
SALVISAR 443 563 7.0% 1.4% 0.1 183 561 727 34.8% 1.2% 0.2 -2.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 403 934 24.3% 11.7% 2.8 824 901 189 35.7% 9.2% 1.7 -5.5%
BRAINMAX 70 856 73.3% 100.0% 0 248 837 456 79.6% 100.0% 0 73.3%
GOLDLINE PLUS 833 514 -2.4% 45.3% 0.5 2 623 614 418 0.6% 37.3% -2.5 -3.4%
MIGRENIUM 582 058 -11.7% 0.5% -0.1 174 795 341 43.6% 0.6% 0.1 9.2%
MODELAX-N 1 438 540 34.2% 21.4% 3.6 616 370 170 78.7% 13.6% 3.6 11.9%
REDUXIN CAPS 599 343 -5.3% 32.6% -0.7 3 158 013 267 14.6% 44.9% 2.8 -3.4%
REDUXIN FORTE 167 993 4.5% 9.1% 0.7 721 361 897 15.9% 10.3% 0.8 -3.4%
SALVISAR 527 272 -2.1% 1.3% 0 211 145 447 17.8% 1.2% 0 0.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 10 618 -1.5% 13.2% -0.3 18 467 384 -0.3% 8.7% -0.1 0.5%
BRAINMAX 2 623 -3.0% 100.0% 0 8 855 620 -1.0% 100.0% 0 -3.0%
GOLDLINE PLUS 15 117 -2.5% 46.6% 1 46 751 653 -1.9% 37.9% 0.6 -4.6%
MIGRENIUM 9 194 -1.6% 0.4% 0 3 125 368 -1.8% 0.5% 0 -0.8%
MODELAX-N 27 662 1.1% 19.8% -0.1 13 159 233 1.1% 13.1% 0 1.5%
REDUXIN CAPS 10 404 -7.2% 32.1% -0.9 54 074 946 -4.8% 43.9% -0.6 -4.6%
REDUXIN FORTE 3 137 -8.7% 9.7% -0.4 13 781 632 -4.5% 11.2% -0.1 -4.6%
SALVISAR 14 468 6.1% 1.8% 0.1 6 378 780 6.3% 1.6% 0.1 0.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 980 4.9% 13.4% -0.1 67 216 861 2.1% 9.2% -0.3 5.8%
BRAINMAX 7 570 10.4% 100.0% 0 26 517 643 8.2% 100.0% 0 10.4%
GOLDLINE PLUS 61 246 -7.0% 45.9% 0.3 190 178 090 -6.9% 37.7% 0.1 -7.6%
MIGRENIUM 41 151 -21.4% 0.4% -0.1 13 849 561 -20.6% 0.6% -0.1 -2.8%
MODELAX-N 107 577 0.1% 20.6% 1.1 50 949 280 1.1% 13.5% 0.7 -5.3%
REDUXIN CAPS 42 769 -9.5% 32.1% -0.7 220 075 387 -8.9% 43.7% -0.8 -7.6%
REDUXIN FORTE 13 776 -1.3% 10.3% 0.7 58 932 380 0.6% 11.7% 0.9 -7.6%
SALVISAR 47 722 21.0% 1.5% 0.3 20 388 247 20.6% 1.3% 0.2 -2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs